Job title: Head of Demand Generation
Job type: Permanent
Emp type: Full-time
Industry: HRTech
Expertise: Marketing
Skills: demand generation
Location: Remote, USA
Job published: 10/11/2021
Job ID: 32537

Job Description

Company Overview: 

Our client is a tech community builder that hosts global, large-scale virtual and onsite events. They are looking for a Head of Demand Generation with a passion for lead generation marketing as it relates to growth, scale and driving upwards of 5 million attendees to tickets and the related revenue from them. 

Responsibilities:

  • Drive demand generation and assist in creating and executing strategic plans to reach goals
  • Develop a deep knowledge and provide strategic input across multiple high transaction platforms
  • Create actionable and compelling content to drive lead generation
  • Optimize SEO strategy for the Website, drive lead generation
  • Identify and capitalize on opportunities for revenue growth
  • Identify and capitalize on new strategies and channels for digital marketing
  • Acting as digital marketing SME, collaborate with other Marketing teams on opportunities in areas such as online advertising, digital reputation, SEO, Product Marketing etc.
  • Lead and scale a small team
  • Define, drive and measure KPIs for all initiatives
  • Represent Growth Marketing as a strategic asset for the company
  • Collaborate with Sales and other leaders to create compelling demand generation content and offerings
  • Manage Paid and Organic media programs as well as partner with external consultants

Requirements:

  • 7+ years of experience in Growth Marketing leadership position, driving demand generation through a variety of digital channels
  • Successful track record of planning and rolling out marketing campaigns and ability to identify and implement scalable process improvements using a data-driven approach
  • An innovative approach to digital channels and prospecting
  • Successful demand generation execution in both traditional and evolving channels
  • A proactive, hands-on, independent self-starter with enthusiasm for teamwork and collaboration
  • A proven track record of driving projects to completion
  • A natural people-orientation and knack for quickly forming trust-based relationships with diverse sets of people
  • A well-honed system for managing time and priorities, even if those priorities shift to meet customer needs
  • A creative approach to problem-solving, and the ability to problem-solve in real-time
  • Strong analytical skills, with a knack for analyzing results, providing insights, and making the decision to move forward, based on supporting data
  • Success working cross-functionally and influencing teams
  • Experience with HubSpot
  • Experience with ticketing would be a nice-to-have, not a requirement
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