Job title: Director of Marketing
Job type: Permanent
Emp type: Full-time
Industry: Utilities
Expertise: Marketing
Skills: brand field marketing subscription
Location: New York, NY
Job published: 10/11/2021
Job ID: 32503

Job Description

Company Overview: 

Well funded B2C company that is democratizing access to internet is seeking an East and West Coast Director of Marketing.

Responsibilities:

  • Responsible for the approach to marketing in the East or West coast market from budget to execution to team management.
  • Lead and execute East or West coast marketing from subscriber acquisition programs, field programs, and ambassador programs to local events and marketing partnerships.
  • Oversee brand integrity across local marketing channels, ensuring that all creative communications meet brand guidelines (as expressed visually, verbally, tonally, and behaviorally).
  • Develop plan to acquire new customers/ subscribers in the New York City market through sales & marketing channels and oversee the execution of local marketing activities from partnerships, grassroots marketing, to new media content and local influencer marketing.
  • Adapt national marketing programs to ensure success at a local level Manage local social media, including Facebook and new channels.
  • Plan and optimize local marketing programs with focus on measurable performance.
  • Implement test and learn programs across all programs with teams.
  • Drive ongoing initiatives to foster a community; convert and engage new subscribers.
  • Develop and implement a robust marketing plan for pre-launch and launch of the market.
  • Oversee management, reporting, and post-initiative communication for all local marketing efforts.

Requirements:

  • 7+ years driving a marketing team and keen ability to liaise with key stakeholders, investors, and cross-functional teams 
  • Strong influencer and multitasker. Ability to thrive in the grey area and manage multiple teams
  • Energized by reaching milestones and inherently metrics-driven with a proven track record of distilling actionable insights from data
  • Experience with acquisition marketing, demand gen, field and event marketing 
  • Experience with data analytics and how to effectively apply learning to improve performance

Additional Info/Benefits: 

  • This role caps out at $150K base with additional comp incentives
  • This person should have the ability to be in LA or NY as needed
  • B2C and Subscription experience is preferred
  • Reports to a Sr Director of Marketing