Are you excited about robotics, and the future of automation? Are you ready for the challenge of creating a category and championing new concepts?
Captivate Talent is partnering with a company on a mission to accelerate automation and robotics. Their technology is the first to build real time solutions for that "last mile" of data accuracy for AI in the real world. Their API-based service resolves machine learning exceptions, live, while in production. Their enterprise client list is growing quickly, with our client's technology paving the way for much faster advancements in global robotics and automation.
We are helping our client identify a seasoned product marketer to lead category creation and market introduction. This person will be joining at the cusp of their next inflection point, presenting a unique opportunity for upside, impact, and upward growth potential. This person will be helping scale go-to-market efforts and owning the conversation around this fundamental new building block in the AI/ML ecosystem.
Establish and lead the foundational marketing discipline
Primary owner of marketing strategy and product story, encompassing market positioning, messaging, narrative, and overall public discourse
Establish and execute a long-term strategy for category development and ownership
Own development of enterprise-grade, sales-enabling marketing materials, including branding, messaging, product sheets, case studies, white papers, and website
Select and manage a coalition of external resources (ex. copywriter, designer, PR agency) to execute against marketing goals and deliverables
Identify new and alternative audience targeting opportunities to amplify the product reach (ex. developer communities, conferences, podcasts, publications, high-impact speaking opportunities, events)
Exceptional writing and communication abilities
Demonstrated experience and success with strategic marketing programs in a SaaS, Enterprise, or B2B environment, preferably in the AI/ML/robotics space
Hands-on experience creating enterprise-grade marketing materials, managing external marketing resources (ex. copywriter, designer, PR agency), and owning public and industry-focused messaging
Proven ability to collaborate with internal teams to identify new opportunities and use cases, develop and execute marketing strategies, and ultimately generate demand and deliver results
Strong ability to deeply understand customer needs and to craft-focused, incisive messaging and initiatives that deeply resonate with targets and drives demand
- Our client is committed to creating a diverse and inclusive workplace. They welcome people of all different backgrounds, experiences, abilities, and perspectives.
- They believe in a high-trust environment, where every member of the team has a high degree of autonomy
- Fully remote with a flexible workplace
- All employees have access to top-tier benefits package